ProductsUp

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Founded
2010

Founders
Marcel Hollerbach
Kai Seefeldt
Johannis Hatt

Location
Berlin (Germany)

Status
Majority trade sale to Nordwind Capital (2017)

Website
productsup.com

ProductsUp revolutionizes the management and optimization of product data.

With more than 300 employees and offices in 6 countries, ProductsUp is one of the leading cloudbased data feed management companies in the world.

The Berlin-based SaaS company offers a cloud platform that enables complex data feeds to be quickly and easily structured, analyzed and optimized according to the requirements of a wide range of shopping and marketing channels.

The solution serves as the basis for successful performance marketing - products can be intelligently optimized for marketing channels such as Google Shopping and Facebook Dynamic Ads, marketplaces such as Amazon and eBay, price portals such as Idealo and billiger.de, as well as affiliate networks and retargeting applications such as affilinet and Criteo. The higher the product data quality, the more the visibility of the products improves and thus also the qualitative traffic.

Productsup is used equally by agencies, online retailers and data aggregators from the e-commerce sector.